Brands on Roblox, connecting with new audiences.
Roblox has become one of the most dynamic and popular platforms in the world of video games.
With over 66 million daily active users, it represents an unprecedented opportunity for brands looking to reconnect with new audiences.
Many brands have already created their own environments on the platform, although for many brands the best strategy is not to create their own environment, but to cleverly integrate into existing environments.
Brand integrations in Roblox.
A brand integration in a platform like Roblox goes far beyond simply placing a logo or a brand advertisement, it is about enhancing an experience thanks to the brand’s contribution, including elements that turn the environment into a more immersive experience together with the brand.
But… Why do integrations stand out?
- Pre-existing audience: environments already have a player base, which allows them to quickly reach a target audience.
- Economy of resources: integrations allow brands to leverage digital infrastructure to develop a faster and more efficient strategy.
- Authenticity: Players tend to be more accepting of brands that enhance their experience rather than disrupt it.
Our opinion
Brand integrations are a unique opportunity to achieve positioning quickly, authentically and effectively.
Leveraging pre-established environments allows you to reach a broad and engaged audience without the expense and time required to create an environment from scratch.
The key to success lies in delivering experiences that complement the game environment and add value to players, connecting with them in an authentic and entertaining way with the brand at the epicentre of the action.
If you want to discover some of our work with leading brands, click here!
