LiveOps in Roblox
LiveOps refers to the post-launch support of an experience, whereby developers release regular content updates, quality improvements and events to keep players engaged.
The goal of these updates is to maintain and ensure that players remain engaged in the experience, avoiding boredom and churn.
On a platform like Roblox, where there are millions of experiences to choose from, keeping your game or environment up to date is crucial to stand out and prevent players from moving on to other, fresher experiences.
Why are LiveOps important?
New generations are looking for continuous novelty and regular updates, not only to attract new players, but also to retain existing players.
If an environment does not evolve and introduce new content, even the most dedicated players will eventually lose interest. Once players complete all the challenges and consume the available content, they tend to look for new challenges in other games.
It is much harder to win back a player than it is to keep them active, so LiveOps updates are key to keeping users coming back.
Types of updates.
- Regular content cadence: the regular release of content is the backbone of any LiveOps strategy. This type of content can be released weekly, fortnightly or monthly, an approach that ensures activity in the environment.
- Major updates: significant changes to the gameplay experience, new game modes or new maps are updates that require more time but are essential to keep the game evolving and exciting.
- Time-limited events: Events are an excellent way to attract new players as well as those who have drifted away from the experience. These events can include temporary changes to the game and because they are time-limited events, they create a sense of urgency, motivating players to return.
- Thematic updates: Thematic updates are one of the big events in virtual environments and are usually related to seasonal events (Christmas, Halloween…) They are a type of update that temporarily changes everything that exists in the environment at a visual level and are one of the biggest attractions for users.
- Bug fixes: the launch of games and experiences inevitably entails bugs and although it seems a minor and unimportant task, users place great value on environments that take care to maintain stable gameplay for players.
Player feedback is key
The LiveOps cycle is not just about updating the game for the sake of updating. It is vital that developers listen to their community to improve the experience based on what players want.
Asking ‘What do players want to add to the game?’ or ‘How can we improve their experience?’ helps to keep the environment relevant and popular.
In this sense, interacting with players and using their feedback is a valuable source of information that can guide the development of future updates. This not only increases community engagement, but also ensures that updates are relevant and appreciated by users.
The key to success in Roblox is continuity
Continuity and constant evolution are key elements in keeping players engaged in Roblox.
LiveOps allow experiences to remain fresh and engaging through regular updates, special events and continuous improvements in game quality.
If you want your Roblox experience to stand out and retain players for the long term, it’s crucial to invest in a solid LiveOps strategy.
By offering players new challenges, fresh content and an increasingly polished experience, you will ensure that they return time and time again, guaranteeing the success of your environment.
An up-to-date environment is the key to making brands experiences a success. And our work is the proof, click here to see our campaign.
