BETTER BALANCE x disaster chefs
Client: Better Balance
Objetive
Visibility, reach and brand awareness as part of one of the streaming events with the greatest impact among young generations.
Description
We led the entry of the brand as sponsors in Disaster Chefs, an event that has entertainment and gastronomy as its main engines.
An entertaining format that fit perfectly with the values and philosophy of the brand. Its simplicity and great flavor aimed at everyone in one of the programs that is reinventing leisure among new audiences.
Apart from the presence of the brand, product placement and product testing, during the 3rd program we activated a contest with which we could win a trip to a mansion with influencers and experience #thebettersummer as well as many other prizes.
Results (In progress)
The live program had more than 100,000 viewers on average, achieving a peak of more than 115,000 viewers simultaneously.