Adidas a experience in Rocket League.
Our goal was very clear: we wanted to present the new adidas model in the most disruptive and innovative way possible. The objectives of the campaign were:
- Promote the launch of the new adidas XCrazyFast boots
- To bring visibility to the brand’s themed environment
- To achieve brand notoriety in a new channel for the brand
- Transmit the brand’s philosophy, getting closer to the target audience
Playoffnations, together with EssenceMediacom, we worked on a campaign that consisted of creating a customized environment within Rocket League, a dynamic video game closely linked to the soccer ecosystem, in which users could obtain advantages in their scoreboard thanks to the XCrazyFast. The experience consisted of a game stadium where competitions are held between users testing their skills. Around the field there was a cyclical circuit where players could run at full speed dodging obstacles represented by characteristic elements of the firm, such as shoeboxes.
The truth is that the campaign lived up to expectations, not because we said so, but because the numbers speak for themselves:
- +3M impacts reached
- More than 1,600 downloads of the environment
- More than 4,500 viewers on average during the tournament
- More than 70,000 unique users during the broadcast of the tournament
The success of this campaign has not only been reflected in the numbers. We presented adidas x Rocket League to the Agripina Awards advertising contest in the Guerrilla Marketing category and we managed to win the best campaign of the year in the category. In addition, we were also on the list of the best campaign of the year of the same contest being one of the most voted actions by the public.