McDonald’s bets again on Roblox
A 2.0 version of the resounding success that has been McDonald’s Land. An update that has added even more flavour to the brand experience in Roblox.
Playoffnations in collaboration with Publicis Play have once again revolutionised the world of marketing and virtual experiences, creating an environment where players took on the role of manager of their own restaurant of the fast food giant.
In this project, we set ourselves the objectives that set us on the road to success:
- Strategically position boosting the brand image as a benchmark in the gaming territory.
- Create a phygital strategy that links the consumer experience with the in-game environment through exclusive rewards.
- Generate a greater reach by standing out again in the big world of brand experiences, capturing the attention of the gaming community in a unique way.
With these goals in mind, Playoffnations brought to life McDonalds Tycoon, a virtual world in Roblox that created a complete gaming and branding experience.
Phygital campaign
A fusion of the physical and digital worlds, where users can enjoy rewards in both worlds, enjoying the taste of the brand’s products and the Tycoon experience in Roblox.
As users progress through the Roblox environment, completing challenges and challenges, they will unlock discount codes exclusive to them that will appear on the McDonalds Tycoon tablet and could be redeemed at their nearest restaurant.
In the physical world, users who purchase the McCombo Pro, get a code with the product that they can redeem in the environment where they receive exclusive decorative elements for the restaurant.
This combination of the physical world and the virtual environment creates a circle that unites taste and gaming in one place.
Incredible taste and results
This campaign is the result of constant work between Playoffnations, Publicis and McDonald’s, where we were able to see and analyse the needs of the sector, giving as a result:
- More than 350,000 visits
- An average of 11,000 players per day
- More than 5,000 codes delivered to users
- An average of more than 13,000 sessions per day
Don’t miss anything else; this brand promises to keep on saying ‘I’m Lovin’ It!