CRAZY RUN, A VIRTUAL GAME ON ROBLOX
Client: Chocoflakes
Objetive
Create new ways to connect and approach the target of the brand, very connected with the gaming world and new technologies.
Description
We promote Choko Flakes’ entry into the metaverse by creating a Roblox experince through a viralization strategy.
The virtual world reflects a kitchen full of challenges and mini-games for users following a storytelling based on its brand personality, some of their most charismatic ads and the rebellious spirit of the character.
In addition to working on conceptualization and development, we will manage the amplification campaign. To viralize the reach of the game we carried out The Crazy Games, a competition that faced streamers and followers, making them participate, involving them in order to overcome all the challenges and become the most crazy player.
Results
The great reach and visibility of the game marked the success of this campaign. We managed to generate notoriety and exceeded the million impacted users or audience peaks of more than four thousand simultaneous users.