Unleashing the Future in the Fortnite Universe
Step aside because a seismic transformation is sweeping through the digital landscape, and it’s called MetaMarkt! Europe’s juggernaut in consumer electronics and related services, Mediamarkt, has taken an audacious leap into the world of advergaming, and leading this exhilarating charge is none other than Playoffnations.
Our Objectives? Ambitious Yet Attainable:
- Brand Resonance: Weaving Mediamarkt’s identity into the digital fabric of consumers’ lives.
- Gen Z Connection: Mastering the art of engagement with the elusive Gen Z, establishing unwavering brand recognition.
- Conversion Mastery: Unlocking the power of discount codes to ignite a conversion frenzy.
- Business Evolution: Forging new paradigms in the business realm.
The In-Game Odyssey:
Inside Fortnite, Mediamarkt’s empire unfolded:
- Mediamarkt Store: The launchpad of our island journey, where players embark on their adventure guided by NPCs and information boards.
- Event Platform: A hub for spontaneous island events, inviting players to participate in extraordinary challenges.
- Metamarkt Lighthouse: A tranquil oasis offering players a panoramic view of their virtual playground.
- Volcano and MetaMarkt Temple: Intriguing landmarks where players could uncover secrets and attain milestones.
- Mediamarkt Castle: The ultimate crucible, where players were put to the ultimate test.
A Triumph Beyond Boundaries:
The MetaMarkt Island’s allure was irresistible, birthing a groundbreaking advergaming model. The campaign resonated with resounding results:
- Europe’s Most Played Island: An unparalleled achievement within Fortnite.
- 10 Million+ Social Impacts: A digital storm that reverberated across social networks.
- Twitch’s Top Trend: The island became the talk of Twitch, a phenomenon in itself.
- 40 Minutes Avg. Playtime: A testament to engagement and immersion.
MetaMarkt is a testament to the potency of connecting with the next generation through intimately relatable language. At Playoffnations, our fusion of Know-How, technological innovation, and boundless creativity creates leaders of change. The game is evolving, and we’re propelling brands to commandeer the helm of transformation.