Education, technology and gaming in the same channel
Antwology, Anaya’s disruptive brand, wanted to boost its social media presence and connect more effectively with its audience. With a 100% educational approach, its content revolves around technology and science. From Playoffnations, we went a step further and added a gaming touch that revolutionized their proposal.
Together with Antwology, we created a strategy focused on the creation of organic content, the use of new tools and the collaboration with the influencer Sekiam. But we didn’t stop there: we also conducted a complete audit of the program, analyzed strengths and areas for improvement, provided feedback after each broadcast and designed new graphic material for their live shows, including customized overlays.
In addition, we implemented a model of dynamic sections in the programs to keep the content fresh and attractive. We created special sections such as:
- TicTechBoom: Viewers guessed a technology word from its definition.
- AI or Reality: A game in which they had to guess whether an image was created by AI or a real photo.
- Wordle Tech: Participants were challenged to complete a Wordle with words related to technology.
The pillars of Antwology’s strategy:
- Influencer Marketing: Sekiam became the perfect ally to amplify the reach of the channel and attract a community passionate about technology and gaming.
- Creation of organic content for social networks: We designed a strategy of publications designed to maximize engagement and improve brand visibility, using content that connected authentically with the audience.
Results that speak for themselves:
- +1.35M total views
- +1,141% increase in average Twitch viewers
- 245% increase in brand awareness
- +1.6M total reach (441% above the initial goal).
This project not only increased Antwology’s visibility on Twitch, but also consolidated its position as a reference in educational content within the gaming ecosystem. At Playoffnations, we remain committed to strategies that generate real impact and create authentic connections between brands and audiences.